LASTEST ARTICLES


Lauranne Muller fischer
15 Oct 2020
E-commerce

Interview fischer: Use of PAARLY for price monitoring and Amazon marketplace support

Laurane Muller, E-commerce Project Manager for fischer France is pleased to answer our questions about their use of the PAARLY competitor monitoring and price optimization solution within the fischer company. Discover the results and surprises obtained by the brand of fasteners fischer. Contents 1. Presentation [...]


Interview fischer: Use of PAARLY for price monitoring and Amazon marketplace support

October 15, 2020

Laurane Muller, E-commerce Project Manager for fischer France is pleased to answer our questions about their use of the PAARLY competitor monitoring and price optimization solution within the fischer company. Discover the results and surprises obtained by the brand of fasteners fischer.
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Prices analysis
30 Jul 2015
E-commerce

The Inseparability of Pricing Strategy and eRetail

“Having a well-defined pricing strategy has become essential for any e-retailer.” In an environment with a significant competitive intensity, it would be suicide not paying sufficient attention to the second of the 4Ps. Although pricing policy has always been a key element to the heart [...]


The Inseparability of Pricing Strategy and eRetail

July 30, 2015

"Having a well-defined pricing strategy has become essential for any e-retailer."


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Brand retail prices
23 Jul 2015
E-commerce

Brands: What Questions are you Asking about your Resellers?

Hey, Brands! Do you know what your Resellers are doing? As a brand or manufacturer selling through different online channels, you have many factors to consider, and questions you are probably asking yourself when it comes to distribution. One of the first things you might [...]


Brands: What Questions are you Asking about your Resellers?

July 23, 2015

BrandsMonitorResellers




Hey, Brands! Do you know what your Resellers are doing?

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Web to store
9 Jul 2015
E-commerce

Web to Store: Always in Style

« The Internet Reflex » The so-called ROPO (Research Online Purchase Offline) is now common practice to which we have given a name. Having become more a reflex than an after thought, most buyers now go online before making a purchase: 91% of buyers to [...]


Web to Store: Always in Style

July 9, 2015

« The Internet Reflex »


The so-called ROPO (Research Online Purchase Offline) is now common practice to which we have given a name. Having become more a reflex than an after thought, most buyers now go online before making a purchase: 91% of buyers to be exact. Think of it as a digital display window if you want.


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Price wars
2 Jul 2015
E-commerce

Pricing policy: The Spoils of eCommerce War

“Pricing is one of the main drivers of an e-commerce site in search of profitability.” Indeed, a simple variation of 5% to 10% of the price of certain products may have an important impact on the profitability of the site. Thus, the pricing policy often [...]


Pricing policy: The Spoils of eCommerce War

July 2, 2015

“Pricing is one of the main drivers of an e-commerce site in search of profitability."


Indeed, a simple variation of 5% to 10% of the price of certain products may have an important impact on the profitability of the site. Thus, the pricing policy often implemented by online retailers is a strategy of penetration with very affordable low prices. However, this practice turns vicious by the tendency to limit margins to decide the cheapest price. Why is this dangerous? The limitation of margins results in lower profits which weakens the site financially, creating rough and aggressive competition. In addition, the price policy must reflect the image of e-shopping, and above all, remain consistent over time.


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Ecommerce tendancies
8 Jun 2015
E-commerce

The eCommerce Trends that will Pump-up your Online Presence

Too busy to read the Deloitte 5th Annual Ecommerce Assessment covering the trends of the top 100 eCommerce Retailers? Of course you are, you have an online business to run! Well you’re in luck, because here at PAARLY we’ve read it for you and we’re [...]


The eCommerce Trends that will Pump-up your Online Presence

June 8, 2015


Too busy to read the Deloitte 5th Annual Ecommerce Assessment covering the trends of the top 100 eCommerce Retailers? Of course you are, you have an online business to run! Well you’re in luck, because here at PAARLY we’ve read it for you and we're prepared to give up the lowdown.


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Google buy button
29 May 2015
E-commerce

What the Google ‘Buy Button’ will mean for eRetailers

At the Code Conference on Wednesday, May 27th in Rancho Palos Verdes, California, Google announced that they will soon be adding a ‘buy button’ directly on the search result pages in order to make it easier for eShoppers to make immediate purchases. Many people are [...]


What the Google ‘Buy Button’ will mean for eRetailers

May 29, 2015

At the Code Conference on Wednesday, May 27th in Rancho Palos Verdes, California, Google announced that they will soon be adding a 'buy button' directly on the search result pages in order to make it easier for eShoppers to make immediate purchases.

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