• PAARLY tool is a pricing analytics
    solution for price monitoring and market analysis.

  • Designed for automatic data extraction from any website, the software tracks prices, assortment and stock levels of different players in the market. The tool also facilitates the analysis of changes in pricing policy.

Our Features

Automated Monitoring of Pricing

Automated monitoring
of pricing

Compare easily the prices, assortment and stock level of each competitor, market place and price comparison. With the alert module, be immediately notified of a change of offer at one of your competitors or resellers.

Artificial Intelligence and big data

Artificial Intelligence
and big data

Obtain a complete and relevant analysis of your market (price, competitiveness, positioning, assortment…) in real time via automatic data extraction from any website and matching intelligence between the product catalogs of the different market players.

Ease of installation and use

Ease of installation
and use

Start tariff monitoring as quickly as possible thanks to the PAARLY software platform which does not require any installation. The configuration of the tool is limited to the description of merchant websites at follow up: our customers have nothing else to do. The results are then accessible through a particularly intuitive web interface.

Repricing for online stores

Repricing for online stores
and service providers

Receive recommendations for price increases or decreases to apply based on the evolution of the market. Automatically adjust prices or quotes via plugins for online stores (Magento, Prestashop, Woocommerce …), CRMs (Salesforce, Adobe Campaign, Sellsy …) and ERP (SAP, Oracle, Microsoft Dynamics ..).

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Benefits for brands and Industrial Manufacturers

Control the prices charged by distributors, marketplaces and price comparison sites

Monitor any potential stockouts at resellers or marketplaces

Intelligently initiate commercial promotion operations at the right time according to market developments

Practice up to hundreds of thousands of price quotes with ease

Benefits for brands-section

Benefits for E-Retailers

Boost sales and gain new customers

The Paarly tool reveals to you the products whose price is too high compared to the competition. As a result, intelligently adjusting the prices of these products will win new customers and outdo the competition.

Increase the margin

The software’s intuitive interface indicates your low prices and out of stock products at the competition. As a result, you can optimize the prices of these products to increase your margin.

Negotiate lower prices with suppliers

Via PAARLY, you can negotiate better rates with your suppliers because the price monitoring solution is likely to indicate that your competitors get lower purchase prices.

Better promotional campaigns

Find the right time to launch your advertising campaigns according to the evolution of competitors in order to maximize their impact.


The PAARLY tool responds to the need to use artificial intelligence for service marketing strategies to outperform competitors or control prices practiced by distributors. Historically, the idea of ​​PAARLY software was born in 2012 with the observation by the founders of the company that price is often the key factor of the purchase decision on the internet (unlike traditional retail where it is rather the proximity).

The future founders of PAARLY then realize the inexistence of a tool able to offer an overview of the e-commerce prices of the competition. They then develop a price monitoring solution for e-merchants who need to watch competing prices. The tool may also be used by brands and industrial groups which need to analyze the online prices of resellers.

PAARLY’s innovative technology

The PAARLY software is the result of scientific research.

The tool is the result of 2 years of R&D by a team of researchers (including some from CNRS) to develop algorithms for intelligence correspondence and dynamic pricing.

The artificial intelligence of the solution facilitates the accuracy of correspondence between product (or service) catalogs marketed by the various market players. Artificial intelligence is also at the heart automated repricing modules that allow increases and price reductions or quotes depending on market trends.

At the same time, big data analytics and machine learning algorithms (oriented semantics and image recognition) allow to extract with details of assortments, prices and stock levels since any merchant website or marketplace.


  • PAARLY’s innovative Tools

  • Finally, on the UX side, the tool is based on graphical environments that facilitate handling and navigation comfort in user interfaces. In the end, these advanced functionalities allowed PAARLY to become a industry-standard software used by businesses of all sizes and all sectors of activity: clothing, sport, automotive accessories, books, top tech, electronics, flower deliveries, gift shop, power supplies, health, beauty, drugstore, household appliances, homes, furniture, jewelry, office automation, pet store, toys, leisure, tourism, banking, insurance, travel …

Supported By supported by BPI France supported by BFM Academie supported by Credit Agricole
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